Several new and exciting things coming together, keeping us busy. As details are finalized, the projects will be made public. For now, here is the first:
Should I stay or should I go? We recently considered a new storefront which had become available in a larger town. The potential for foot traffic was greater. So were the costs, as well as a longer and more costly commute. And we've already built a loyal core business at our present location.
Last year we produced a couple advertisements for radio. At the time, because of other commitments, our shop hours were not good, and we thought it better to hold off on an advertising campaign until they became better. Once hours had opened up again, we had suffered a bit of a loss, and the radio ads were no longer in the budget. We opted for a low-tech, low-cost, more direct approach.
Instead of spending money on moving the shop to a new location, we have decided to use some of that money and run the radio advertisements. Our initial campaign will run for thirteen weeks, at which time we will reassess the response and content. They will rotate during the week on the afternoon Clearinghouse show on WLPO.
If you can't pick up the powerful 1000-watt broadcast in your area, you can still listen to the first commercial here and the second commercial here.
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Hope the ad campaign is going well!
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