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Sunday, September 18, 2005

Chapter Twenty-Seven, in which the Silence of the Beggars is explained

Well, we have been busy making plans and arrangements. Preparing advertising in various forms, promotional material, and setting up for in-store sales takes time. We have also been doing a brisk business on the internet, which has helped to offset the slow sales in the store. Prospects are good though. We have been hearing about lots of word-of-mouth, which everyone claims to be the best advertising there is. We are stocking our shelves with better books in anticipation of the holiday season, and giving some care to other books that can stand a sprucing-up.

Our second advertising blitz will begin this week with mailings, newspaper ads, press releases, and the debut of our end-of-the-month, Buy 1 Get 1 Free sale. Details to follow.

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